Business owners
A CMO, without
the full-time hire.
For family businesses planning their next chapter, and growth-stage ventures without a CMO. I take charge of marketing — strategy, people, agencies and systems — and answer for it against agreed KPIs.
The mandate
What I take on
01
Positioning
The challenge
Clear on what you sell — less so on why customers should care.
What I do
Define what the brand stands for, who it’s for and why it wins.
02
Consumer research
The challenge
Big decisions made on instinct.
What I do
Brief and supervise research, so they rest on evidence.
03
Marketing team
The challenge
A team that’s busy, but not delivering.
What I do
Train and sharpen the team you already have.
04
Agency selection
The challenge
The wrong agency — or none at all.
What I do
Hire the right one, or get more from the one on board.
05
Agency management
The challenge
Briefs that keep coming back off-target.
What I do
Brief, manage and hold agencies to account, day to day.
06
Marketing systems
The challenge
Marketing that depends on who’s in the room.
What I do
Put processes in place that let it run, week after week.
07
Building a department
The challenge
No marketing function at all.
What I do
Set one up from the ground up.
08
Board reporting
The challenge
Marketing spend nobody can measure.
What I do
Report to the board on pre-agreed mandates and KPIs.
Also available: founder and leadership branding, and family governance through generational transition.
The engagement
How it works
Days a week
Fractional, not occasional. We agree the days a week the mandate actually needs.
Six months minimum
Long enough to build, not just advise. Short-term engagements start at six months.
Accountable to the board
I report to the board on pre-agreed mandates and KPIs — so progress is measured, not assumed.