# Brand Couch Consulting

> Brand strategy, not brand theory.


## Posts

- [Shedding the Old Skin](https://brandcouch.co/shedding-the-old-skin/): Situation — Having built a successful leather luggage, bags and goods business, the start-up wanted to become more lifestyle-oriented — prompted by customer requests for custom leather products beyond its range.
- [Finding a Niche within a Niche](https://brandcouch.co/finding-a-niche-within-a-niche/): Situation — An innovative start-up offering sexual-health solutions, primarily to men, without the need to walk into a clinic.
- [Expanding the Target Customer Base](https://brandcouch.co/expanding-the-target-customer-base/): Situation — A home-accessories brand, popular with young women, had grown to multiple stores across cities.
- [India – the inheritance of resilience](https://brandcouch.co/india-the-inheritance-of-resilience/): My previous post tried to re-imagine Indian retail after Covid-19.
- [Make in India – brand pride begins at home](https://brandcouch.co/make-in-india-brand-pride-begins-at-home/): My last post touched upon how, post Covid, we may increasingly appreciate and patronise Indian businesses and brands.
- [Make in India and subconscious sabotage](https://brandcouch.co/make-in-india-and-subconscious-sabotage/): My last post was about how India is perfectly poised to seize the Covid opportunity with ‘Make in India’.
- [Managers as Children part 1 - Mothers of Ramayana](https://brandcouch.co/managers-as-children-part-1-mothers-of-ramayana/): Culture creation in an organisation
- [Managers as Children Part 2 – the Ram, Lakshman and Bharat Triangle](https://brandcouch.co/managers-as-children-part-2-the-ram-lakshman-and-bharat-triangle/): Organisational culture and manager archetypes and psychology
- [Marketing Tips from Gods of Personal Branding](https://brandcouch.co/marketing-tips-from-gods-of-personal-branding/): Personal branding and life scripts - moving beyond self imposed limitations
- [Don't Do What Your Parents Did: How to Avoid the 'Favoritism Trap'​ at Work](https://brandcouch.co/dont-do-what-your-parents-did-how-to-avoid-the-favoritism-trap-at-work/): Management, organisational culture, and favoritism at workplace
- [Save the Brand – Kill the Brand Manager!](https://brandcouch.co/save-the-brand-kill-the-brand-manager/): Brand management
- [What Do Over 2 Billion Gen-Z’ers Want From Brands?](https://brandcouch.co/what-do-over-2-billion-gen-zers-want-from-brands/): Marketing to Gen-Z
- [Why Gen-Z is Forcing a Management Style Reboot](https://brandcouch.co/why-gen-z-is-forcing-a-management-style-reboot/): Management for Gen-Z
- [Inherited Antibodies of Indian Entrepreneurs](https://brandcouch.co/inherited-antibodies-of-indian-entrepreneurs/): Indian entrepreneurship and surviving crises
- [Creating "Online"​ Dating Profiles for "Offline"​ Businesses](https://brandcouch.co/creating-online-dating-profiles-for-offline-businesses/): Helping businesses go digital
- [Relationship Advice for Small Businesses](https://brandcouch.co/relationship-advice-for-small-businesses/): Business life-cycles
- [Quest for Self-identity and Psychological Security in Brands and Us](https://brandcouch.co/quest-for-self-identity-and-psychological-security-in-brands-and-us/): Psychological safety for entrepreneurs and businesses
- [Indian Sexuality's FUCC(ing) Questions for Marketers](https://brandcouch.co/indian-sexualitys-fuccing-questions-for-marketers/): Start-up in health-tech - sexual health space
- [The Art of 'pick-up'​ - 6 Approaches F*uck-Boys Can Teach Marketers](https://brandcouch.co/the-art-of-pick-up-6-approaches-fuck-boys-can-teach-marketers/): Allow me to begin with wishing you a much better year ahead, dear reader.
- [Millennials and the stock market – a lockdown affair or evolutionary leap?](https://brandcouch.co/millennials-and-the-stock-market-a-lockdown-affair-or-evolutionary-leap/): Hello dear reader. I am back after a project that opened up the world of stock investment and consumer behaviour.
- [3 lessons green tea tasting revealed about India's psychology of flavours](https://brandcouch.co/3-lessons-green-tea-tasting-revealed-about-indias-psychology-of-flavours/): Hello dear readers. Apologies for the delay due to, well, a little pandemic-shaped bump in the road.
- [3 Steps to Developing Great Marketing Content](https://brandcouch.co/3-steps-to-developing-great-marketing-content/): Greetings entrepreneurs and marketers. I hope you made it through the second wave tsunami as unharmed as one could hope.
- [FOUNDERS ABANDONED, START-UPS CELEBRATED](https://brandcouch.co/founders-abandoned-start-ups-celebrated/): Mental health of start-up founders
- [Before quitting your job to start a business, answer this question](https://brandcouch.co/before-quitting-your-job-to-start-a-business-answer-this-question/): Why are increasing number of seasoned professionals starting their own businesses? Is is because of the star-up bug, mid-life crisis or something else?
- [Founders chasing Unicorns – DON’T!](https://brandcouch.co/founders-chasing-unicorns-dont/): Should founders chase valuations or build viable businesses? Ideas vs. Businesses - who will survive the funding slow down?
- [Women Entrepreneurs – Stop Wishing You Were A Man!](https://brandcouch.co/women-entrepreneurs-stop-wishing-you-were-a-man/): Women’s Entrepreneurship - Are female entrepreneurs at a disadvantage? Are social and business systems built by men, only for men? How can women entrepreneurs have a level playing field? Would women really have it easier if they were men?!
- [Imposter Syndrome - The Secret Battle](https://brandcouch.co/imposter-syndrome-the-secret-battle/): How many of us live in dread of being caught out, of not being the person others think we are? How many of us suffer in silence and try to balance our 'truths' and the 'imposter' in our head? The imposter Syndrome affects all of us at some point.
- [4 times when business owners need a partner or co-founder](https://brandcouch.co/4-times-when-business-owners-need-a-partner-or-co-founder/): Think you need a business partner? Look at it through this 4 point lens
- [Working with family and friends? Let’s make it work!](https://brandcouch.co/working-with-family-and-friends-lets-make-it-work/): It is possible to navigate working with family and friends to keep your business and relationships! Read about the balancing act and how to get it right!
- [How to give to family members feedback at work: 3 rules for you can follow!](https://brandcouch.co/how-to-give-to-family-members-feedback-at-work-3-rules-for-you-can-follow/): Giving feeback to family and friends when you work with them can be tricky. Learn 3 principles you can use to make it easier and smoother.
- [2 Tested Ways of Inducting a Family Member into the Business](https://brandcouch.co/2-tested-ways-of-inducting-a-family-member-into-the-business/): Two ways on inducting people into the family business - apprenticeship and management trainee. Which way is right for you?

## Pages

- [Contact](https://brandcouch.co/contact/): Tell me about the business and what you need from marketing. Fractional engagements run for a minimum of six months.
- [Press](https://brandcouch.co/press/)
- [Family Offices & Investors](https://brandcouch.co/investors/): A fractional CMO for the companies you back — so brand strength is built, measured and reported, not assumed.
- [Family Businesses & Growth Ventures](https://brandcouch.co/services/): For family businesses planning their next chapter, and growth-stage ventures without a CMO.
- [About](https://brandcouch.co/about/): Maggi’s revival. Samsung’s fight against Nokia. Boost’s repositioning. Havells’ category reframe.
- [Home](https://brandcouch.co/): Senior marketing leadership for family businesses, growth-stage ventures and the family offices backing them — built on over two decades with Maggi, Samsung and Havells.


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